An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Shama Hyder Kabani Karen White, Patrick Lawlor
From Shama Hyder Kabani, president of the Web marketing firm Marketing Zen, comes an essential guide for using social media tools to help your business succeed.
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
Using the Power of Social Networks to Build Your Business
Tara Hunt Karen White
The Whuffie Factor is a breakthrough book that provides the strategic map and specific tactics for success in the lucrative but strange and elusive world of online communities.
