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THE COKE MACHINE

The Dirty Truth Behind the World's Favorite Soft Drink

By Michael Blanding

Narrated by George K. Wilson

Your prices reflect a discount of 20%
     
11 Audio CDs List Price: $34.99    Your price: $6.991
EAN: 9781400118946
Mp3-CDs List Price: $24.99    Your price: $12.502
EAN: 9781400168941
Audio Download List Price: $21.99    Your price: $17.59
EAN: 9781400188949
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Publication Date: 09/16/2010 Running Time: 13 hrs 30 min
  • 1Price reflects a sale price of $6.99.
  • 2Price reflects a sale price of 50% off.

Synopsis

The Coke Machine takes listeners deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number-one brand in the world and just how far they'll go to stay there.

Summary

Review Excerpts

"George Wilson's deep and deliberate voice makes this audiobook highly digestible, even if the details of Coca-Cola's history are not." ---AudioFile

"Put down your soda, read The Coke Machine, and join the global movement to rein in unaccountable corporations." ---Barbara Ehrenreich, author of Brightsided

Summary

Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello. However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet.

Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including:

—Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads

—How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools

—The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated

—That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia

A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.


BUSINESS & ECONOMICSCorporate & Business History
BUSINESS & ECONOMICSGeneral
BIOGRAPHY & AUTOBIOGRAPHYBusiness
SOCIAL SCIENCEPopular Culture

The Coke Machine
 
 

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