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THE ASCENT OF MONEY

A Financial History of the World

By Niall Ferguson

Narrated by Simon Prebble

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9 Audio CDs List Price: $34.99    Your price: $27.99
EAN: 9781400110339
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Publication Date: 12/22/2008 Running Time: 11 hrs 30 min
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Synopsis

Niall Ferguson follows the money to tell the human story behind the evolution of finance, from its origins in ancient Mesopotamia to the latest upheavals on what he calls Planet Finance.

Summary

Illustrations

Review Excerpts

"Like sitting in on a really fab Oxford lecture." ---AudioFile Earphones Award Winner

"There is an ease to [Ferguson's] prose that leaves this complicated subject interesting to and approachable by any general [listener]." ---Booklist Starred Review

"The author is a fluent interpreter.... He avoids the aridity of economics without skimping on details, offering lots of bang for the buck." ---Kirkus

"It shrewdly anticipates many aspects of the current financial crisis." ---The New York Times

"An admirably illuminating book." ---The Washington Post

"A timely history of money and finance from the advent of coins to J.P. Morgan Chase's takeover of Bear Stearns earlier this year." ---Library Journal

"A timely book that is indispensable [from] one of the greatest historians writing today." ---The Boston Globe

Marketing

Author appearance on The Colbert Report, The Tavis Smiley Show, and Newshour with Jim Lehrer

The Ascent of Money, a two-hour documentary based on the book and written and presented by Niall Ferguson, will air on PBS in 2009.

Summary

Bread, cash, dough, loot, moolah, readies, the wherewithal: Call it what you like, it matters. To Christians, love of it is the root of all evil. To generals, it's the sinews of war. To revolutionaries, it's the chains of labor. But in The Ascent of Money, Niall Ferguson shows that finance is, in fact, the foundation of human progress. What's more, he reveals financial history as the essential back story behind all history.

Through Ferguson's expert lens, familiar historical landmarks appear in a new and sharper financial focus. Suddenly, the civilization of the Renaissance looks very different: a boom in the market for art and architecture made possible when Italian bankers adopted Arabic mathematics. The rise of the Dutch republic is reinterpreted as the triumph of the world's first modern bond market over insolvent Habsburg absolutism. And the origins of the French Revolution are traced back to a stock market bubble caused by a convicted Scot murderer.

With the clarity and verve for which he is known, Ferguson elucidates key financial institutions and concepts by showing where they came from. What is money? What do banks do? What's the difference between a stock and a bond? Why buy insurance or real estate? And what exactly does a hedge fund do?

This is history for the present. Ferguson travels to post-Katrina New Orleans to ask why the free market can't provide adequate protection against catastrophe. He also delves into the origins of the subprime mortgage crisis.

Perhaps most important, The Ascent of Money documents how a new financial revolution is propelling the world's biggest countries, India and China, from poverty to wealth in the space of a single generation—an economic transformation unprecedented in human history.

Yet the central lesson of the financial history is that sooner or later every bubble bursts—sooner or later the bearish sellers outnumber the bullish buyers; and sooner or later greed flips into fear. And that is why, whether you're scraping by or rolling in it, there's never been a better time to understand the ascent of money.


BUSINESS & ECONOMICSEconomic History
BUSINESS & ECONOMICSGeneral
HISTORYGeneral

The Ascent of Money
 
 
Audie Finalist
Booklist Top Ten Business Book of 2008
Library Journal Best Business Book of 2008
Washington Post Best Book

Booklist Starred Review
MP3 Audio Sample
 

Other Titles by this Author
  Civilization
  High Financier
 
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