Short Synopsis
Placing emphasis on flexible, counterintuitive decision making, a young management guru calls for a new way of doing business in the global economy, where conventional wisdom fails.

Full Synopsis
"Business today requires new perspectives," argues Peter Sheahan, one of the youngest and fastest-rising international consultants. In Flip, he shows that to succeed in a small-world economy, companies must distinguish themselves by finding a new way of doing business, one that systematically reexamines every single aspect of running a company.

Flip reveals what the superstars of modern business have in common: an ability to "flip"—to think counterintuitively and then act boldly, with no regard for business-as-usual conventions. The only rule: there are no rules. Those who heed his proven advice will be well placed to join other "flipstars," including entrepreneurs Richard Branson and Rupert Murdoch and such visionary corporations as Google, Toyota, and Apple. But those who run with the pack and stick to the business school curriculum will find themselves perilously left behind.

Presenting perennial wisdom in a fresh new way, Sheahan teaches today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas.

"Sheahan illustrates his points convincingly with examples pulled from the business headlines." ---Publishers Weekly

"Vance is one of the rare narrators that can make anything sound interesting, even captivating. Relating simple business advice, Vance commands his audience like a professional." ---AudioFile