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THE ART OF WOO

Using Strategic Persuasion to Sell Your Ideas

By Mario Moussa, G. Richard Shell

Narrated by Alan Sklar

     
8 Audio CDs List Price: $34.99    Your price: $6.991
EAN: 9781400105304
Mp3-CD List Price: $24.99    Your price: $9.992
EAN: 9781400155309
Audio Download List Price: $19.99    Your price: $4.993
EAN: 9781400175307
Also available at
Publication Date: 11/01/2007 Running Time: 10 hrs 30 min
  • 1Price reflects a sale price of $6.99.
  • 2Price reflects a sale price of $9.99.
  • 3Price reflects a sale price of $4.99.

Synopsis

Selling ideas—especially the kinds of ideas that make organizations work—is a skill shrouded in mystery. In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and discuss how to make the most of your natural strengths.

Summary

Illustrations

Review Excerpts

"An elegant listening experience." ---AudioFile

Summary

Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas—especially the kinds of ideas that make organizations work—is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way—engaging their minds and imaginations.

Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.

In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.

Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.


BUSINESS & ECONOMICSNegotiating
BUSINESS & ECONOMICSManagement
BUSINESS & ECONOMICSLeadership
BUSINESS & ECONOMICSGeneral

The Art of Woo
 
 

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